The follow-up cadence that converts
For a typical Houston service business — HVAC, plumbing, contractor work, dental — the cadence that converts looks like this:
- Hour 0: quote sent with mobile number for direct questions
- Hour 24: text from the owner's number asking if there are any questions
- Day 4: short email recapping the scope and asking for a decision date
- Day 7: one-line text — 'Want to lock the scheduling slot?'
- Day 14: final note offering to revisit or close the file
Five touches over two weeks. Each one short. None of them feels like spam.
How to automate it without sounding fake
- Write the messages in the owner's voice — James drafts; you edit; you sign off. No corporate templates.
- Use the real mobile number as sender — texts from a marketing shortcode get ignored. Texts from the same number that quoted the job get answered.
- Stop the sequence on any reply — the moment the prospect replies (or books), every automated message in the sequence cancels. No 'Day 7 nudge' lands after they already said yes.
- Personalize on three fields only — first name, service quoted, quote amount. More personalization than that reads forced.
What BayouEdge builds
- The five-touch sequence above, customized for your trade and quote workflow
- Two-way SMS routing so replies land in your existing inbox, not a third-party app
- CRM integration with your existing tool (HubSpot, Pipedrive, Jobber, ServiceTitan, Housecall Pro)
- Monthly review of which touch produced the booking, tuning the cadence over time
Investment
$2,000-$5,000 one-time setup. Monthly is bundled into the broader BayouEdge automation engagement.
What to do next
Call James at 832-338-2926. We can audit your current quote-to-booking workflow on a 20-minute call and tell you whether the leak is the follow-up cadence or something earlier.
Frequently Asked Questions
- Will my customers know it is automated?
- If we did it right, no. The messages come from your real mobile number, use your real voice, and stop the moment the prospect replies. It reads as one busy owner following up — because that is what it is.
- What CRM does this work with?
- HubSpot, Pipedrive, Jobber, ServiceTitan, Housecall Pro, Close, and a few others. If your CRM has a real API, we can plug into it.
- How long does setup take?
- 2-3 weeks for the core five-touch sequence. Most clients see the first additional bookings inside the first 30 days.
- What if my quote process is more complex than five touches?
- We start with the five-touch baseline and add branches for repeat customers, multi-stage quotes, or seasonal triggers as needed. Complexity gets added only when it earns its keep.